Please join us for the 10th Annual OPA Summit at the Hotel Biltmore in Coral Gables, Florida from February 1st to February 3rd, 2012.
This private, off-the-record meeting of senior executives from OPA-member companies will offer thought provoking dialogue around the theme “New Ideas for a New Decade”. We will focus on the expected drivers of innovation in the next decade and will:
- Gain insights into the changing consumer and who you will be programming for in the coming decade
- Hear how marketers are designing products to reflect consumer experience rather than simply focus on feature sets
- Address best practices in social commerce and the utilization of social media as a branding tool
- Learn whether exchanges, RTB platforms and private/semi-private networks will change the digital ad marketplace
- Understand how to apply Design Thinking to develop and bring meaningful products and services to market
- Look back at the first ten years of the OPA, and learn about what turned out to be the right and wrong bets for our industry
…and much, much more!
You’ll hear from your peers as well as leading industry, agency and marketing executives. We are pleased to have a great line up of speakers. Click on the Speakers tab to learn more.
The conference will begin at 11:30 AM EST on Wednesday, February 1st and will end at 12 Noon on Friday, February 3rd.
To register, click on the link below and sign in with the id and password provided in your e mail invitation from the OPA.
